Simple, effective marketing. You want a city that connects with you. The I amsterdam sculpture is a pretty easy way to buy yourself some photo opportunities. It is a simple metal sculpture next to the Rijksmuseum. It's probably a little out of place from a historic and cultural landmark point of view and I imagine it was hated when it was first installed by the local community, but it works for the tourists that are in the area for the museums. The girls got a kick out of it and it had Abby singing a made up song about Iamsterdam. Sheet metal, paint, and creativity.
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